deckly

Brand Guidelines

2026
02

Color palette

Built on two axes: warm tones (amber/gold) for accents and neutrals (black to warm-white) for backgrounds. Premium without being cold.

Primary

Amber
#D4A574 · Primary accent
Gold
#E8A04C · CTA & highlights
Deep amber
#8B6340 · Text on amber bg

Neutrals

Ink
#0A0A0A · Dark background
Charcoal
#1A1A1A · Cards, surfaces
Warm white
#F5F0EB · Light background
Cream
#FAF7F2 · Light surface

Semantic

Success
#5DCAA5
Error
#E24B4A
Info
#85B7EB
03

Typography

Outfit for headings (geometric, modern, clean). DM Sans for body text (humanist, readable). A balance between modern and approachable.

Heading — Outfit
Create slides in seconds
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Ag
200
Ag
300
Ag
500
Ag
600
Ag
700
Body — DM Sans
Deckly turns your ideas into polished presentations in seconds. Just describe what you need, and our AI agent handles layout, content, and design — so you can focus on what matters.
Aa Bb Cc Dd Ee Ff Gg 0123456789 !@#$%

Type scale

H1Outfit 700 · 40px · -1px
H2Outfit 600 · 28px · -0.5px
H3Outfit 500 · 20px
BodyDM Sans 400 · 16px · 1.6lh
CaptionDM Sans 400 · 13px
04

App icon & Favicon

The app icon uses the Stacked Layers in a rounded square frame. Three variants for different backgrounds.

App icon variants

Size scaling

In context

deckly.ai
Browser tab / Favicon
Deckly
@deckly_ai
Social media avatar
05

Voice & Tone

Deckly speaks like a smart colleague — clear, confident, helpful without being boastful. Always focused on helping users save time.

Confident, not arrogant
"Your deck is ready" not "We're the best AI tool ever"
Clear, not simplistic
Explain features by benefit, not technical jargon
Warm, not casual
Friendly but professional, fits work context
Efficient, not cold
Focus on results, respect the user's time

Tagline options

01
Slides, built by AI.
Short, clear, memorable — hero section
02
From idea to deck in seconds.
Emphasizes speed — ads, landing
03
Your AI presentation agent.
Highlights agent positioning — tech audience
04
Stop designing. Start presenting.
Addresses pain point — content marketing
deckly
Slides, built by AI.
Start creating — free
End of Brand Guidelines